Digital Marketing Book Review 2022

Ira Kaufman and Chris Horton unpacks the amazing insights and tactics of digital marketing. if you are a marketer THIS IS A MUST READ!

I recommend using this book as your guideline if you consider yourself a marketer.
Check out my Notes below on the book.
Note this is just the Glimpse of what is inside. there is a lot to read, to learn and to action. enhance your marketing skills, expertise and experience with Digital Marketing Book.


Digital marketing: integrating strategy and tactics with values
 The Digital culture is a virtual culture open to anyone with access
to a computing device and an internet connection
 Learn to think strategically with digital information
 Digital integration – data on any given electronic device that can
be read or manipulated by another device
 Digital transformation – the use of new digital technologies to
enable business improvements

M – measurable

 I – integrated

 N – nimble

 D – disruptive

 S – strategic

 E – engaged

 T – transport

Drivers of change

1. Internet

2. Social

3. Mobile

4. Data 

 Internet; elements

o Search

o Brand websites, and

o E – commerce sites

 Social

o Social interaction

o Crowdsourcing

 Mobile

SoLoMo (Social, Local and Mobile)

o Augmented reality

 Data

o Cloud computing

Five core marketing components

 Market segmentation – from target to consumer networks

 Branding – from strategic branding to the social brand

 Product features – from product experience to customer 

experience

 Sales process – from short-term engagement(sales) to long-term 

value

 Customer decision process – from consumer behavior to influence 

marketing

Managing the new marketing normal

1. Manage media

a. From paid, earned and owned media to converged media

2. Managing data

a. From market, research to broad data analysis

3. Managing relationships

a. From customer relationship management to social CRM

4. Managing lead generation

a. From outbound to inbound marketing

There is a lot i have learned from this book and have seen massive grown in my business. Be the Best Marketer today with Digital Marketing. Get it Here!