Market segmentation – from target to consumer networks
Branding – from strategic branding to the social brand
Product features – from product experience to customer
experience
Sales process – from short-term engagement(sales) to long-term
value
Customer decision process – from consumer behavior to influence
marketing
Branding – from strategic branding to the social brand
Product features – from product experience to customer
experience
Sales process – from short-term engagement(sales) to long-term
value
Customer decision process – from consumer behavior to influence
marketing
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