Audience Connector

Ira Kaufman and Chris Horton unpacks the amazing insights and tactics of digital marketing. if you are a marketer THIS IS A MUST READ! I recommend using this book as your guideline if you consider yourself a marketer. Check out my Notes below on the book. Note this is just the Glimpse of what is inside. there is a lot to read, to learn and to action. enhance your marketing skills, expertise and experience with Digital Marketing Book. Digital marketing: integrating strategy and tactics with values  The Digital culture is a virtual culture open to anyone with access to a computing device and an internet connection  Learn to think strategically with digital information  Digital integration – data on any given electronic device that can be read or manipulated by another device  Digital transformation – the use of new digital technologies to enable business improvements M – measurable  I – integrated  N – nimble  D – disruptive  S – strategic  E – en

I believe this is one of those books that will help you face the world with confidence and will help you on how to open opportunities for yourself and unleashing your inner power. This book help achieve: • Get out of a mental rut, think new thoughts, acquire new visions, and discover new ambitions. • Make friends quickly. • Increase your popularity. • Win people to your way of thinking. • Increase your influence, your prestige, your ability to get things done. • Handle complaints, avoid arguments, and keep your human contacts smooth and pleasant. • Become a better speaker, a more entertaining conversationalist. Below are My Notes from my Reading: Fundamental techniques in handling people Criticism is futile 1.        Don’t criticize, condemn or complain 2.        Give honest, sincere appreciation Ways to make people like you 1.        Become genuinely interested in   other people a.        Put yourself out to do things for other people-things th