Ira Kaufman and Chris Horton unpacks the amazing insights and tactics of digital marketing. if you are a marketer THIS IS A MUST READ! I recommend using this book as your guideline if you consider yourself a marketer. Check out my Notes below on the book. Note this is just the Glimpse of what is inside. there is a lot to read, to learn and to action. enhance your marketing skills, expertise and experience with Digital Marketing Book. Digital marketing: integrating strategy and tactics with values The Digital culture is a virtual culture open to anyone with access to a computing device and an internet connection Learn to think strategically with digital information Digital integration – data on any given electronic device that can be read or manipulated by another device Digital transformation – the use of new digital technologies to enable business improvements M – measurable I – integrated N – nimble D – disruptive S – strategic E – en...
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